Mailchimp vs Sender — Wer gewinnt?
Wähle Mailchimp, wenn: Kleine Unternehmen, die mit E-Mail-Marketing starten und eine All-in-One-Plattform wollen
Wähle Sender, wenn: Bootstrapped Businesses, die E-Mail plus SMS Automation brauchen, ohne Mailchimp-Preise zu zahlen
Unsere Einschätzung: Mailchimp for simplicity, Sender for power users.
| Mailchimp | Sender | |
|---|---|---|
| Preise | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo | Free up to 2,500 subscribers and 15,000 emails/mo | Standard $8/mo (2,500 subs) |
| Funktionen | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder | Drag-and-drop email and popup builder, Marketing automation workflows with branching, SMS campaigns alongside email, Heatmap analytics for email engagement, Free tier with no Sender branding on paid plans |
| Am besten für | Small businesses starting with email marketing who want an all-in-one platform | Bootstrapped businesses that need email plus SMS automation without paying Mailchimp prices |
| Lernkurve | Einfach | Einfach |
Der wahre Unterschied
Both offer free tiers, so the real question is what you get when you start paying.
Mailchimp stands out with Landing pages and Audience segmentation. Sender counters with Drag-and-drop email and popup builder and Marketing automation workflows with branching.
Mailchimp's Achilles heel: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Sender's: template library is thin and designs feel dated — you will spend time customizing from scratch. Pick whichever weakness you can live with.
Fazit
If you value landing pages and kleine unternehmen, die mit, go with Mailchimp. If bootstrapped businesses, die e-mail matters more, Sender is your pick. Neither is a bad choice — but one will fit your workflow better.