Kit vs Mailchimp — Wer gewinnt?
Wähle Kit, wenn: Creator, die eine Audience aufbauen und den großzügigsten Free-Plan mit simpler, aber mächtiger Automation wollen
Wähle Mailchimp, wenn: Kleine Unternehmen, die mit E-Mail-Marketing starten und eine All-in-One-Plattform wollen
Unsere Einschätzung: Kit for simplicity, Mailchimp for power users.
| Kit | Mailchimp | |
|---|---|---|
| Preise | Free for up to 10,000 subscribers | Creator $25/mo | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| Funktionen | Visual automation builder, Creator-focused landing pages, Commerce and tip jars, Subscriber tagging system, Sponsor network for monetization | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| Am besten für | Creators building an audience who want the most generous free plan with simple but powerful automation | Small businesses starting with email marketing who want an all-in-one platform |
| Lernkurve | Einfach | Einfach |
Der wahre Unterschied
Both offer free tiers, so the real question is what you get when you start paying.
Kit stands out with Visual automation builder and Creator-focused landing pages. Mailchimp counters with Email campaigns and automation and Audience segmentation.
Kit's Achilles heel: email editor is intentionally plain — if you want beautiful html templates, you’ll be disappointed. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
Fazit
If you value visual automation builder and creator, die eine audience, go with Kit. If kleine unternehmen, die mit matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.