Keap vs Pipedrive — Wer gewinnt?
Wähle Keap, wenn: Kleinunternehmer, die Sales, Marketing und Payments vereint auf einer Plattform wollen
Wähle Pipedrive, wenn: Sales-fokussierte Teams, die ein Pipeline-first-CRM ohne Enterprise-Bloat wollen
Unsere Einschätzung: Keap for simplicity, Pipedrive for power users.
| Keap | Pipedrive | |
|---|---|---|
| Preise | Ignite $249/mo (2 users) | No free plan (14-day trial) | Essential $14/user/mo |
| Funktionen | CRM + marketing automation combo, Landing pages and forms, Appointment scheduling, Invoicing and payments, Email and SMS campaigns | Visual deal pipeline, Activity-based selling, Email integration, Workflow automations, AI sales assistant |
| Am besten für | Small business owners who want sales, marketing, and payments unified in one platform | Sales-focused teams that want a pipeline-first CRM without enterprise bloat |
| Lernkurve | Schwer | Einfach |
Der wahre Unterschied
Pipedrive has a free plan; Keap doesn't. Budget-conscious? That's your answer.
Keap stands out with CRM + marketing automation combo and Landing pages and forms. Pipedrive counters with Visual deal pipeline and Activity-based selling.
Keap's Achilles heel: eye-wateringly expensive — $249/mo starting price locks out most solopreneurs and early startups. Pipedrive's: marketing features are weak — no built-in email marketing, landing pages, or content management. Pick whichever weakness you can live with.
Fazit
If you value crm + marketing automation combo and kleinunternehmer, die sales, marketing, go with Keap. If sales-fokussierte teams, die ein matters more, Pipedrive is your pick. Neither is a bad choice — but one will fit your workflow better.