Insightly vs Keap — Wer gewinnt?
Wähle Insightly, wenn: Kleine Unternehmen, die CRM und Projektabwicklung in einem Tool wollen, ohne zwei Abos zu kaufen
Wähle Keap, wenn: Kleinunternehmer, die Sales, Marketing und Payments vereint auf einer Plattform wollen
Unsere Einschätzung: Insightly for simplicity, Keap for power users.
| Insightly | Keap | |
|---|---|---|
| Preise | Free for up to 2 users | Plus $29/user/mo | Ignite $249/mo (2 users) |
| Funktionen | Project management post-sale, Relationship linking, Custom dashboards, Workflow automation, AppConnect integrations | CRM + marketing automation combo, Landing pages and forms, Appointment scheduling, Invoicing and payments, Email and SMS campaigns |
| Am besten für | Small businesses that want CRM and project delivery in one tool without buying two subscriptions | Small business owners who want sales, marketing, and payments unified in one platform |
| Lernkurve | Mittel | Schwer |
Der wahre Unterschied
Insightly offers a free tier while Keap doesn't — that matters if you're bootstrapping.
Insightly stands out with Project management post-sale and Relationship linking. Keap counters with CRM + marketing automation combo and Landing pages and forms.
Insightly's Achilles heel: the ui feels like 2015 — functional but clunky, and reporting takes too many clicks. Keap's: eye-wateringly expensive — $249/mo starting price locks out most solopreneurs and early startups. Pick whichever weakness you can live with.
Fazit
If you value project management post-sale and kleine unternehmen, die crm, go with Insightly. If kleinunternehmer, die sales, marketing matters more, Keap is your pick. Neither is a bad choice — but one will fit your workflow better.