HubSpot CRM vs Salesforce — Wer gewinnt?
Wähle HubSpot CRM, wenn: Wachsende Unternehmen, die jetzt ein kostenloses CRM wollen und später die volle Marketing/Sales-Suite
Wähle Salesforce, wenn: Enterprise-Sales-Teams, die unendliche Anpassbarkeit brauchen und die Komplexität in Kauf nehmen
Unsere Einschätzung: HubSpot CRM for simplicity, Salesforce for power users.
| HubSpot CRM | Salesforce | |
|---|---|---|
| Preise | Free CRM with unlimited users and up to 1M contacts | Starter $15/mo/seat | No free plan (30-day trial) | Starter $25/user/mo |
| Funktionen | Contact and deal management, Email tracking and templates, Meeting scheduler, Marketing hub integration, Reporting dashboards | Lead and opportunity management, Einstein AI analytics, AppExchange marketplace, Advanced workflow automation, Custom objects and fields |
| Am besten für | Growing companies that want a free CRM now and a full marketing/sales suite later | Enterprise sales teams that need infinite customization and don't mind the complexity tax |
| Lernkurve | Mittel | Schwer |
Der wahre Unterschied
Both offer free tiers, so the real question is what you get when you start paying.
HubSpot CRM stands out with Contact and deal management and Email tracking and templates. Salesforce counters with Lead and opportunity management and Einstein AI analytics.
HubSpot CRM's Achilles heel: the jump from free to paid is steep — professional tier locks in annual contracts and costs add up with add-ons. Salesforce's: requires a dedicated admin — configuration is a full-time job and the ui feels dated without heavy customization. Pick whichever weakness you can live with.
Fazit
If you value contact and deal management and wachsende unternehmen, die jetzt, go with HubSpot CRM. If enterprise-sales-teams, die unendliche anpassbarkeit matters more, Salesforce is your pick. Neither is a bad choice — but one will fit your workflow better.