Drip vs Mailchimp — Wer gewinnt?
Wähle Drip, wenn: E-Commerce-Brands, die E-Mail-Automation mit Laser-Fokus auf Wiederkäufe und Umsatz wollen
Wähle Mailchimp, wenn: Kleine Unternehmen, die mit E-Mail-Marketing starten und eine All-in-One-Plattform wollen
Unsere Einschätzung: Drip for simplicity, Mailchimp for power users.
| Drip | Mailchimp | |
|---|---|---|
| Preise | $39/mo (up to 2,500 contacts) | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| Funktionen | E-commerce focused automations, Revenue attribution, Behavior-based segmentation, Visual workflow builder, Shopify and WooCommerce integrations | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| Am besten für | E-commerce brands that want email automation laser-focused on driving repeat purchases and revenue | Small businesses starting with email marketing who want an all-in-one platform |
| Lernkurve | Mittel | Einfach |
Der wahre Unterschied
Mailchimp has a free plan; Drip doesn't. Budget-conscious? That's your answer.
Drip stands out with E-commerce focused automations and Revenue attribution. Mailchimp counters with Email campaigns and automation and Landing pages.
Drip's Achilles heel: no free plan and starts at $39/mo — expensive for small stores that are just getting started. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
Fazit
If you value e-commerce focused automations and e-commerce-brands, die e-mail-automation mit, go with Drip. If kleine unternehmen, die mit matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.