Copper vs Insightly — Wer gewinnt?
Wähle Copper, wenn: Google Workspace-Shops, die ein CRM direkt in Gmail und Calendar wollen — ohne Context-Switching
Wähle Insightly, wenn: Kleine Unternehmen, die CRM und Projektabwicklung in einem Tool wollen, ohne zwei Abos zu kaufen
Unsere Einschätzung: Copper is easier to pick up, but Insightly is more powerful long-term.
| Copper | Insightly | |
|---|---|---|
| Preise | Starter $9/user/mo | Free for up to 2 users | Plus $29/user/mo |
| Funktionen | Native Google Workspace integration, Automatic data entry from Gmail, Pipeline management, Workflow automations, Activity tracking | Project management post-sale, Relationship linking, Custom dashboards, Workflow automation, AppConnect integrations |
| Am besten für | Google Workspace shops that want a CRM living inside Gmail and Calendar with zero context-switching | Small businesses that want CRM and project delivery in one tool without buying two subscriptions |
| Lernkurve | Einfach | Mittel |
Der wahre Unterschied
Insightly has a free plan; Copper doesn't. Budget-conscious? That's your answer.
Copper stands out with Native Google Workspace integration and Automatic data entry from Gmail. Insightly counters with Project management post-sale and Relationship linking.
Copper's Achilles heel: useless outside the google ecosystem — if you use outlook or other email, look elsewhere. Insightly's: the ui feels like 2015 — functional but clunky, and reporting takes too many clicks. Pick whichever weakness you can live with.
Fazit
If you value native google workspace integration and google workspace-shops, die ein, go with Copper. If kleine unternehmen, die crm matters more, Insightly is your pick. Neither is a bad choice — but one will fit your workflow better.