Constant Contact vs Mailchimp — Wer gewinnt?

Kurzfassung

Wähle Constant Contact, wenn: Lokale Unternehmen und Non-Profits, die einfache E-Mail-Kampagnen mit Telefon-Support wollen

Wähle Mailchimp, wenn: Kleine Unternehmen, die mit E-Mail-Marketing starten und eine All-in-One-Plattform wollen

Unsere Einschätzung: Constant Contact for simplicity, Mailchimp for power users.

 Constant ContactMailchimp
PreiseNo free plan (60-day trial) | Lite $12/moFree up to 500 contacts and 1,000 sends/mo | Essentials $13/mo
FunktionenEmail templates (200+), Social media posting, Event marketing, Surveys and polls, SMS marketing (Premium)Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder
Am besten fürLocal businesses and nonprofits that want simple email campaigns with phone supportSmall businesses starting with email marketing who want an all-in-one platform
LernkurveEinfachEinfach

Der wahre Unterschied

Both offer free tiers, so the real question is what you get when you start paying.

Constant Contact stands out with Social media posting and Event marketing. Mailchimp counters with Landing pages and Audience segmentation.

Constant Contact's Achilles heel: automation is basic compared to activecampaign — no conditional logic or advanced branching on lower tiers. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.

Fazit

If you value social media posting and lokale unternehmen und non-profits,, go with Constant Contact. If kleine unternehmen, die mit matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.

Häufig gestellte Fragen

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