Close vs Keap — Wer gewinnt?
Wähle Close, wenn: Inside-Sales-Teams, die am Telefon leben und Calling direkt in ihrem CRM integriert haben wollen
Wähle Keap, wenn: Kleinunternehmer, die Sales, Marketing und Payments vereint auf einer Plattform wollen
Unsere Einschätzung: Close is easier to pick up, but Keap is more powerful long-term.
| Close | Keap | |
|---|---|---|
| Preise | Startup $49/user/mo | Ignite $249/mo (2 users) |
| Funktionen | Built-in calling and SMS, Email sequences, Pipeline and activity reporting, Smart Views for filtering, Predictive dialer | CRM + marketing automation combo, Landing pages and forms, Appointment scheduling, Invoicing and payments, Email and SMS campaigns |
| Am besten für | Inside sales teams that live on the phone and want calling built directly into their CRM | Small business owners who want sales, marketing, and payments unified in one platform |
| Lernkurve | Einfach | Schwer |
Der wahre Unterschied
Both offer free tiers, so the real question is what you get when you start paying.
Close stands out with Built-in calling and SMS and Pipeline and activity reporting. Keap counters with CRM + marketing automation combo and Landing pages and forms.
Close's Achilles heel: no free plan and expensive entry point — $49/user/mo is steep for early-stage startups. Keap's: eye-wateringly expensive — $249/mo starting price locks out most solopreneurs and early startups. Pick whichever weakness you can live with.
Fazit
If you value built-in calling and sms and inside-sales-teams, die am telefon, go with Close. If kleinunternehmer, die sales, marketing matters more, Keap is your pick. Neither is a bad choice — but one will fit your workflow better.