Brevo vs Sender — Wer gewinnt?
Wähle Brevo, wenn: Unternehmen, die E-Mail-, SMS- und WhatsApp-Marketing auf einer bezahlbaren Plattform wollen
Wähle Sender, wenn: Bootstrapped Businesses, die E-Mail plus SMS Automation brauchen, ohne Mailchimp-Preise zu zahlen
Unsere Einschätzung: Brevo for simplicity, Sender for power users.
| Brevo | Sender | |
|---|---|---|
| Preise | Free with 300 emails/day | Starter $25/mo (20K emails) | Free up to 2,500 subscribers and 15,000 emails/mo | Standard $8/mo (2,500 subs) |
| Funktionen | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns | Drag-and-drop email and popup builder, Marketing automation workflows with branching, SMS campaigns alongside email, Heatmap analytics for email engagement, Free tier with no Sender branding on paid plans |
| Am besten für | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform | Bootstrapped businesses that need email plus SMS automation without paying Mailchimp prices |
| Lernkurve | Mittel | Einfach |
Der wahre Unterschied
Both offer free tiers, so the real question is what you get when you start paying.
Brevo stands out with Transactional emails and CRM included. Sender counters with Drag-and-drop email and popup builder and Heatmap analytics for email engagement.
Brevo's Achilles heel: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Sender's: template library is thin and designs feel dated — you will spend time customizing from scratch. Pick whichever weakness you can live with.
Fazit
If you value transactional emails and unternehmen, die e-mail-, sms-, go with Brevo. If bootstrapped businesses, die e-mail matters more, Sender is your pick. Neither is a bad choice — but one will fit your workflow better.