Brevo vs MailerLite — Wer gewinnt?
Wähle Brevo, wenn: Unternehmen, die E-Mail-, SMS- und WhatsApp-Marketing auf einer bezahlbaren Plattform wollen
Wähle MailerLite, wenn: Creator und kleine Unternehmen, die cleanes E-Mail-Marketing mit großzügigem Free-Plan ohne Bloat wollen
Unsere Einschätzung: Brevo for simplicity, MailerLite for power users.
| Brevo | MailerLite | |
|---|---|---|
| Preise | Free with 300 emails/day | Starter $25/mo (20K emails) | Free for up to 1,000 subscribers | Growing Business $10/mo |
| Funktionen | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns | Drag-and-drop editor, Website and blog builder, Paid newsletter subscriptions, Automation workflows, A/B testing |
| Am besten für | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform | Creators and small businesses who want clean email marketing with a generous free plan and no bloat |
| Lernkurve | Mittel | Einfach |
Der wahre Unterschied
Both offer free tiers, so the real question is what you get when you start paying.
Brevo stands out with Email and SMS marketing and Marketing automation. MailerLite counters with Drag-and-drop editor and Website and blog builder.
Brevo's Achilles heel: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. MailerLite's: advanced segmentation and reporting lag behind activecampaign — not built for complex marketing ops. Pick whichever weakness you can live with.
Fazit
If you value email and sms marketing and unternehmen, die e-mail-, sms-, go with Brevo. If creator und kleine unternehmen, matters more, MailerLite is your pick. Neither is a bad choice — but one will fit your workflow better.