Brevo vs Mailchimp — Wer gewinnt?
Wähle Brevo, wenn: Unternehmen, die E-Mail-, SMS- und WhatsApp-Marketing auf einer bezahlbaren Plattform wollen
Wähle Mailchimp, wenn: Kleine Unternehmen, die mit E-Mail-Marketing starten und eine All-in-One-Plattform wollen
Unsere Einschätzung: Brevo for simplicity, Mailchimp for power users.
| Brevo | Mailchimp | |
|---|---|---|
| Preise | Free with 300 emails/day | Starter $25/mo (20K emails) | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| Funktionen | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| Am besten für | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform | Small businesses starting with email marketing who want an all-in-one platform |
| Lernkurve | Mittel | Einfach |
Der wahre Unterschied
Both offer free tiers, so the real question is what you get when you start paying.
Brevo stands out with Marketing automation and Transactional emails. Mailchimp counters with Landing pages and Audience segmentation.
Brevo's Achilles heel: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
Fazit
If you value marketing automation and unternehmen, die e-mail-, sms-, go with Brevo. If kleine unternehmen, die mit matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.