Brevo vs Kit — Wer gewinnt?
Wähle Brevo, wenn: Unternehmen, die E-Mail-, SMS- und WhatsApp-Marketing auf einer bezahlbaren Plattform wollen
Wähle Kit, wenn: Creator, die eine Audience aufbauen und den großzügigsten Free-Plan mit simpler, aber mächtiger Automation wollen
Unsere Einschätzung: Brevo for simplicity, Kit for power users.
| Brevo | Kit | |
|---|---|---|
| Preise | Free with 300 emails/day | Starter $25/mo (20K emails) | Free for up to 10,000 subscribers | Creator $25/mo |
| Funktionen | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns | Visual automation builder, Creator-focused landing pages, Commerce and tip jars, Subscriber tagging system, Sponsor network for monetization |
| Am besten für | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform | Creators building an audience who want the most generous free plan with simple but powerful automation |
| Lernkurve | Mittel | Einfach |
Der wahre Unterschied
Both offer free tiers, so the real question is what you get when you start paying.
Brevo stands out with Email and SMS marketing and Marketing automation. Kit counters with Visual automation builder and Creator-focused landing pages.
Brevo's Achilles heel: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Kit's: email editor is intentionally plain — if you want beautiful html templates, you’ll be disappointed. Pick whichever weakness you can live with.
Fazit
If you value email and sms marketing and unternehmen, die e-mail-, sms-, go with Brevo. If creator, die eine audience matters more, Kit is your pick. Neither is a bad choice — but one will fit your workflow better.