Beehiiv vs Mailchimp — Wer gewinnt?
Wähle Beehiiv, wenn: Newsletter-Creator, die ab Tag 1 monetarisieren wollen — mit eingebauten Ads und Referral-Programmen
Wähle Mailchimp, wenn: Kleine Unternehmen, die mit E-Mail-Marketing starten und eine All-in-One-Plattform wollen
Unsere Einschätzung: Beehiiv for simplicity, Mailchimp for power users.
| Beehiiv | Mailchimp | |
|---|---|---|
| Preise | Free for up to 2,500 subscribers | Scale $39/mo | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| Funktionen | Newsletter-first platform, Built-in ad network, Referral program engine, Website and landing pages, Advanced analytics and UTM tracking | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| Am besten für | Newsletter creators who want to monetize from day one with built-in ads and referral programs | Small businesses starting with email marketing who want an all-in-one platform |
| Lernkurve | Einfach | Einfach |
Der wahre Unterschied
Both offer free tiers, so the real question is what you get when you start paying.
Beehiiv stands out with Newsletter-first platform and Built-in ad network. Mailchimp counters with Email campaigns and automation and Audience segmentation.
Beehiiv's Achilles heel: focused on newsletters only — if you need full marketing automation or e-commerce flows, look elsewhere. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
Fazit
If you value newsletter-first platform and newsletter-creator, die ab tag, go with Beehiiv. If kleine unternehmen, die mit matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.