Beehiiv vs Brevo — Wer gewinnt?
Wähle Beehiiv, wenn: Newsletter-Creator, die ab Tag 1 monetarisieren wollen — mit eingebauten Ads und Referral-Programmen
Wähle Brevo, wenn: Unternehmen, die E-Mail-, SMS- und WhatsApp-Marketing auf einer bezahlbaren Plattform wollen
Unsere Einschätzung: Beehiiv is easier to pick up, but Brevo is more powerful long-term.
| Beehiiv | Brevo | |
|---|---|---|
| Preise | Free for up to 2,500 subscribers | Scale $39/mo | Free with 300 emails/day | Starter $25/mo (20K emails) |
| Funktionen | Newsletter-first platform, Built-in ad network, Referral program engine, Website and landing pages, Advanced analytics and UTM tracking | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns |
| Am besten für | Newsletter creators who want to monetize from day one with built-in ads and referral programs | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform |
| Lernkurve | Einfach | Mittel |
Der wahre Unterschied
Both offer free tiers, so the real question is what you get when you start paying.
Beehiiv stands out with Newsletter-first platform and Built-in ad network. Brevo counters with Email and SMS marketing and Marketing automation.
Beehiiv's Achilles heel: focused on newsletters only — if you need full marketing automation or e-commerce flows, look elsewhere. Brevo's: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Pick whichever weakness you can live with.
Fazit
If you value newsletter-first platform and newsletter-creator, die ab tag, go with Beehiiv. If unternehmen, die e-mail-, sms- matters more, Brevo is your pick. Neither is a bad choice — but one will fit your workflow better.