ActiveCampaign vs Drip — Wer gewinnt?
Wähle ActiveCampaign, wenn: Marketing-Teams, die Enterprise-Automation brauchen — ohne Enterprise-Preise
Wähle Drip, wenn: E-Commerce-Brands, die E-Mail-Automation mit Laser-Fokus auf Wiederkäufe und Umsatz wollen
Unsere Einschätzung: ActiveCampaign for simplicity, Drip for power users.
| ActiveCampaign | Drip | |
|---|---|---|
| Preise | No free plan (14-day trial) | Starter $15/mo | $39/mo (up to 2,500 contacts) |
| Funktionen | Advanced automation workflows, CRM with sales automation, Predictive sending, Site and event tracking, Machine learning lead scoring | E-commerce focused automations, Revenue attribution, Behavior-based segmentation, Visual workflow builder, Shopify and WooCommerce integrations |
| Am besten für | Marketing teams that need enterprise-grade automation without enterprise pricing | E-commerce brands that want email automation laser-focused on driving repeat purchases and revenue |
| Lernkurve | Schwer | Mittel |
Der wahre Unterschied
ActiveCampaign offers a free tier while Drip doesn't — that matters if you're bootstrapping.
ActiveCampaign stands out with Advanced automation workflows and CRM with sales automation. Drip counters with E-commerce focused automations and Revenue attribution.
ActiveCampaign's Achilles heel: steep learning curve for automation builder — small teams might never use half the features they're paying for. Drip's: no free plan and starts at $39/mo — expensive for small stores that are just getting started. Pick whichever weakness you can live with.
Fazit
If you value advanced automation workflows and marketing-teams, die enterprise-automation brauchen, go with ActiveCampaign. If e-commerce-brands, die e-mail-automation mit matters more, Drip is your pick. Neither is a bad choice — but one will fit your workflow better.