ActiveCampaign vs Constant Contact — Wer gewinnt?
Wähle ActiveCampaign, wenn: Marketing-Teams, die Enterprise-Automation brauchen — ohne Enterprise-Preise
Wähle Constant Contact, wenn: Lokale Unternehmen und Non-Profits, die einfache E-Mail-Kampagnen mit Telefon-Support wollen
Unsere Einschätzung: ActiveCampaign for simplicity, Constant Contact for power users.
| ActiveCampaign | Constant Contact | |
|---|---|---|
| Preise | No free plan (14-day trial) | Starter $15/mo | No free plan (60-day trial) | Lite $12/mo |
| Funktionen | Advanced automation workflows, CRM with sales automation, Predictive sending, Site and event tracking, Machine learning lead scoring | Email templates (200+), Social media posting, Event marketing, Surveys and polls, SMS marketing (Premium) |
| Am besten für | Marketing teams that need enterprise-grade automation without enterprise pricing | Local businesses and nonprofits that want simple email campaigns with phone support |
| Lernkurve | Schwer | Einfach |
Der wahre Unterschied
Both offer free tiers, so the real question is what you get when you start paying.
ActiveCampaign stands out with Advanced automation workflows and CRM with sales automation. Constant Contact counters with Email templates (200+) and Social media posting.
ActiveCampaign's Achilles heel: steep learning curve for automation builder — small teams might never use half the features they're paying for. Constant Contact's: automation is basic compared to activecampaign — no conditional logic or advanced branching on lower tiers. Pick whichever weakness you can live with.
Fazit
If you value advanced automation workflows and marketing-teams, die enterprise-automation brauchen, go with ActiveCampaign. If lokale unternehmen und non-profits, matters more, Constant Contact is your pick. Neither is a bad choice — but one will fit your workflow better.