ActiveCampaign vs Beehiiv — Wer gewinnt?
Wähle ActiveCampaign, wenn: Marketing-Teams, die Enterprise-Automation brauchen — ohne Enterprise-Preise
Wähle Beehiiv, wenn: Newsletter-Creator, die ab Tag 1 monetarisieren wollen — mit eingebauten Ads und Referral-Programmen
Unsere Einschätzung: ActiveCampaign for simplicity, Beehiiv for power users.
| ActiveCampaign | Beehiiv | |
|---|---|---|
| Preise | No free plan (14-day trial) | Starter $15/mo | Free for up to 2,500 subscribers | Scale $39/mo |
| Funktionen | Advanced automation workflows, CRM with sales automation, Predictive sending, Site and event tracking, Machine learning lead scoring | Newsletter-first platform, Built-in ad network, Referral program engine, Website and landing pages, Advanced analytics and UTM tracking |
| Am besten für | Marketing teams that need enterprise-grade automation without enterprise pricing | Newsletter creators who want to monetize from day one with built-in ads and referral programs |
| Lernkurve | Schwer | Einfach |
Der wahre Unterschied
Both offer free tiers, so the real question is what you get when you start paying.
ActiveCampaign stands out with CRM with sales automation and Predictive sending. Beehiiv counters with Newsletter-first platform and Built-in ad network.
ActiveCampaign's Achilles heel: steep learning curve for automation builder — small teams might never use half the features they're paying for. Beehiiv's: focused on newsletters only — if you need full marketing automation or e-commerce flows, look elsewhere. Pick whichever weakness you can live with.
Fazit
If you value crm with sales automation and marketing-teams, die enterprise-automation brauchen, go with ActiveCampaign. If newsletter-creator, die ab tag matters more, Beehiiv is your pick. Neither is a bad choice — but one will fit your workflow better.