Brevo مقابل Mailchimp — أيهما الأفضل؟
اختر Brevo إذا: الشركات التي تريد تسويقاً عبر البريد الإلكتروني والرسائل القصيرة وWhatsApp في منصة واحدة بأسعار معقولة
اختر Mailchimp إذا: الشركات الصغيرة التي تبدأ بالتسويق عبر البريد الإلكتروني وتريد منصة شاملة
رأينا: Brevo for simplicity, Mailchimp for power users.
| Brevo | Mailchimp | |
|---|---|---|
| الأسعار | Free with 300 emails/day | Starter $25/mo (20K emails) | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| المزايا | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| الأنسب لـ | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform | Small businesses starting with email marketing who want an all-in-one platform |
| سهولة التعلّم | متوسط | سهل |
الفرق الحقيقي
Both offer free tiers, so the real question is what you get when you start paying.
Brevo stands out with Marketing automation and Transactional emails. Mailchimp counters with Landing pages and Audience segmentation.
Brevo's Achilles heel: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
الخلاصة
If you value marketing automation and الشركات التي تريد تسويقاً, go with Brevo. If الشركات الصغيرة التي تبدأ matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.